Soom Sisters

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Soom Foods was started in 2013, founded with a vision that tahini would be a staple pantry item in the American market because it is a delicious, nutritious, and versatile ingredient.  

 

Shelby
CEO, Co-Founder

Shelby is the oldest of the Soom Sisters. Inspired by her entrepreneurial family, Shelby graduated from the Wharton School with a concentration in Entrepreneurial Management, and has applied this degree to all of her jobs since. Shelby is responsible for developing the Company’s strategy, managing the finances and accounting, managing the team and overseeing contractor relationships. Shelby spends her downtime exploring kid-friendly Philadelphia with her husband, Dan and their two sons, Malcolm and Julius. She loves drinking beer, working out and avoiding doing the laundry.

Jackie
VP of International Sourcing, Co-Founder

Jackie has a Bachelor’s Degree in Conflict Resolution and a Master’s Degree in Environmental Studies from two different universities in Israel. She has been living in Israel since she graduated high school in 2006. Jackie is married to Omri, “the sesame expert,” and they have two daughters, Liel and Eve. Jackie is responsible for managing Soom’s manufacturing relationships and coordinating exports from Israel. Jackie has been named to Forbes 30 Under 30 Class of 2018 List for the Food and Drink category. During her free time, wait… What free time?! Parenting two young children has got Jackie’s hands full!

Amy
VP of Business Development

Amy is the youngest of the Soom Sisters. She graduated from the University of Delaware with a Bachelor’s Degree in Communication in 2011. Following graduation, Amy taught English in Israel and traveled extensively through 2012, until she committed full-time to Soom Foods. She has been talkin’ tahini since January 2013. Amy is married to Darren and they have a cute dog, Taz. Amy is responsible for managing client and customer relationships and the sales cycle and process. Amy has been named to Forbes 30 Under 30 Class of 2018 List for the Food and Drink category. Amy enjoys bowling with her husband, taking her dog to the park, and eating her meals at the bar when she travels solo.


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