Neka Pasquale

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Committed to health and healing, Neka directed her energies into Traditional Chinese Medicine (TCM) and Acupuncture, which reinforced her understanding that food is medicine. With a passion to learn as much about the subject as possible, Neka studied many therapies and healers, integrating countless modalities into her practice.

Fascinated by the taste, temperatures, and flavors of foods, Neka began educating her patients on how to incorporate specific dietary principles into their daily food intake to help balance their individual ailments. Her passion for cooking led her to create 3-5 day juice, raw food, and yoga retreats in gorgeous surroundings, where people could come to de-stress, relax, lose weight, and cleanse their bodies, minds, and spirits.

After juicing for over a decade, she witnessed dramatic changes in people after 3-5 days — a transformative experience that underscored her understanding of the healing benefits of live, raw foods. Neka began experimenting and creating live, raw foods, salad dressings and wholesome juices as the genesis of Urban Remedy. Born by popular demand, Urban Remedy morphed into a focused juice business as Neka’s clients reported they didn’t have time to wash and juice produce then clean up afterwards, multiple times a day. Now, with Urban Remedy, fresh juice is as easy as opening the fridge. The book of the same name was published by Weldon Owen in winter of 2014.


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