Bloomberg Business chats with Meathead, our favorite “barbecue whisperer” – though whispering is hardly his style.
The San Diego Union-Tribune shows Sandra Gutierrez some empanada love.
Kathy Moore and Roxanne Wyss offer tips and advice for newlyweds.
The New York Times highlights Jennifer Justus, Erin Byers Murray and Cindy Wall’s “Dirty Pages” exhibit.
Phoebe Lapine was named one of 100 Women to Watch in Wellness.
Creative Loafing puts the spotlight on Atlanta chefs Kevin Gillespie, Virginia Willis and Ford Fry.
Dan Whalen wows Mass Appeal hosts with his instant ice cream.
The Pimento Cheese Cookbook impresses yet another casual cheese consumer.
Ronni Lundy celebrates the culture of cooking with sweet, southern sorghum.
Bon Appétit talks about how Kevin Gillespie can bring more Pure Pork Awesomeness into your life.
Paula Shoyer chats about The New Passover Menu.
Make a $20 dinner with Virginia Willis.
Nathan Ashker funded his Kickstarter for his new book #AsiatoAmerica.
Ronnie Woo’s new show premieres in August on Logo TV.
Breakfast on a stick? Find out how with Deanna Cook.
Anne Willan offers insider tips from La Varenne Cooking School.
Philly.com talks all about Mastering Pasta.
Publisher’s Weekly showcases the playful side of baking in their review of Judith Fertig’s Bake Happy.
Cooks and Books talks all about BBQ Bistro by Karen Adler and Judith Fertig.
Here at the Lisa Ekus Group, there is one New Year’s resolution that we repeat to ourselves every January—cook more! Lucky for us (and you!) there are many wonderful cookbooks debuting in the next few months. Head on over to our Titles page to see this season’s newest culinary masterpieces. Bon Appétit!
To whet your appetite, here is a little preview of what to expect. Attention media: if you would like to request a copy of one of our titles for review, please contact the publicist for each book directly (contact information is listed under the “Request a Copy” tab in each entry).
With the new year upon us, we are gearing up for all sorts of celebrations. Getting married this year? Attending a wedding and in search of the perfect gift? This Newlywed Cookbook is for you! Passover will be here before we know it, and Paula Shoyer has you covered with recipes for your most delicious holiday yet.
Kids of all ages will fall in love with this fun, interactive cooking class book.
Health on your mind? The American Macular Degeneration Foundation has written a book to help those of you suffering with macular degeneration eat right for your sight, while Virginia Willis’ Lighten Up, Y’all slims down traditional Southern comfort food.
Craving a new beauty routine? We can’t wait to try out recipes for homemade lotions, bars and balms from this new natural beauty book.
Cheers to a healthy, happy, and delicious new year!
The Lisa Ekus Group
“The Lisa Ekus Group has always been respectful of my personal journey, supportive at every opportunity and motivated to help me achieve my goals. They focus on both the hard and the soft skills, ever ready to talk business details or just lend an empathetic ear at the last minute. Their perspective is invaluable as a first-time author navigating the world of cookbook publishing.”
-Maggie Battista, Founder, Eat Boutique
“Our experience working with The Lisa Ekus Group was extraordinary. I would work with her again in a heartbeat.”
–Rebecca Carlisle, Senior Pr & Marketing Manager Union Square Hospitality Group
“TLEG has agented more than 15 of my cookbooks and connected me with various clients for other writing and recipe development work. It’s been a fruitful partnership and a wonderful friendship.”
–David Joachim, author, editor and collaborator on more than 40 cookbooks
“I have been with the Lisa Ekus group for 5 years and they have always gone above and beyond to ensure my success. The personal attention that you receive is second to none and makes you feel like a well loved family member, not just a client.”
–Chef Kevin Gillespie, Executive Chef & Owner, Gunshow, Cookbook Author
“From multiple cookbook contracts to countless networking opportunities, they truly are the best team to have in your corner. I couldn’t imagine my career without TLEG!”
–Allyson Kramer, Cookbook Author
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FOR IMMEDIATE RELEASE:
The Lisa Ekus Group
March 28, 2013
Winner of the ‘So You Want to Write a Cookbook?’ Contest:
Quarter Life (Crisis) Cuisine
Culinary Agency Signs New Talent via Twitter
Hatfield, MA – Can a cookbook author be chosen based only on a series of tweets? Is there untapped talent amid the seemingly wild chaos of Twitter?
The Lisa Ekus Group, LLC, a 31-year-old literary agency based in Hatfield, Massachusetts that focuses on promoting a world of culinary talent, launched a Twitter contest to sign a new cookbook author.
The “So You Want to Write a Cookbook” contest (#signmesal) was inspired by the March Madness basketball tournament, and was conceived and orchestrated by Literary Agent Sally Ekus. Participants were asked to pitch their best culinary non-fiction ideas to the agency via Twitter and the contest was judged by the entire agency staff. Literary agent Sally Ekus believes, “The Tweet is the new elevator pitch. As social media has changed the way companies, especially publishers, look to conduct business and identify new talent, it made perfect sense to identify potential new writers through this medium.”
Over 100 contestants were narrowed down to sixteen, then eight, four, and two, before choosing one winner who was signed by Sally Ekus at The Lisa Ekus Group on March 27, 2013 at 4 pm. “The Twitter contest was a huge success,” said Sally Ekus on Wednesday. “Not only did it challenge the participants to pitch quickly and effectively, it helped The Lisa Ekus Group take a fresh look at how we review projects. The conversations were lively and occasionally heated. In the end, we were all 100% in agreement on the winner. Publishers are already expressing interest in the project,” said Sally Ekus.
The winner, twenty-five year old Ashley Blom of Greenfield, Massachusetts, writes and manages the blog Quarter Life (Crisis) Cuisine, cooking and blogging after her day job as a Marketing Assistant at The Sandri Companies. She has been blogging on and off since age thirteen and her cookbook concept was “life advice for lost twenty-somethings with recipes designed to save your sanity while you’re trying to figure it all out.” The book will discuss which recipes are best for breakups, layoffs, and zero bank account balances. Ashley’s ideas included recipes like crappy liquor upgrades (vodka infusions), bad lay mac’n’cheese, got-the-job chocolate cake, breakup nachos, and fancy-on-the-cheap party appetizers.
“We feel confident that in Ashley’s voice and vision we have found emerging talent. I am super excited to see her concept develop, from tweet to proposal to published book. Ashley’s sense of humor and her young, hip self-awareness is a natural fit for my generation of cooks and writers,” said Sally Ekus.
The Lisa Ekus Group, LLC is a full-service culinary agency. We provide media training, strategic public relations planning, consulting, and literary agency services to the world of culinary talent. It is our belief that a vibrant culinary industry is the result of many voices, and so we strive to support and promote chefs, cookbook authors, food writers, and photographers.
FOR IMMEDIATE RELEASE:
The Lisa Ekus Group
So You Want to Write a Cookbook?
Culinary Agency Seeks to Sign New Talent via Twitter
Hatfield, MA – So you want to write a cookbook? Do you have a food blog and dream of being published? Have you ever been standing over a big pot of stew at the stove and had the perfect idea for a cookbook pop into your head? Now is your chance.
The Lisa Ekus Group, LLC a culinary agency that recently celebrated 31 years in business, is seeking new talent through a Twitter contest. Inspired by the March Madness basketball tournament, the contest will ask anyone who wants to write a cookbook to pitch their best culinary non-fiction ideas to @SallyEkus via 140-character (or less) tweets to #SignMeSal from March 11 -13, 2013. On March 14th, 2013, the finalists will be chosen to participate in the playoffs and entries will be whittled down in subsequent days. Like the March Madness basketball tournament, 16 finalists will enter the playoffs. Remaining participants will then be asked to round out their proposals with further tweets that cover standard proposal elements, such as the book’s point of differentiation, the author’s promotional ideas, and the author’s credentials. The last two finalists will join Literary Agent Sally Ekus in a Twitter chat on March 25, 2013 to discuss their ideas as well as ask questions about agency representation and cookbook publishing in general. Contestants, who were previously eliminated, as well as the greater Twitter community, will be encouraged to join the Twitter chat to ask questions of the final two contenders. A single winner will be chosen and then work with agent Sally Ekus to develop a fleshed out proposal to pitch to editors at publishing houses.
The contest calendar is as follows:
March 11th-13th, 2013: Tweet your cookbook concept to #SignMeSal
March 14th, 2013: @SallyEkus will tweet the 16 cookbook concept playoff contenders
March 15th, 2013: The winning 16 will tweet once what their Point of Differentiation (How is this concept different from what already exists in the market?) is to #SignMeSal
March 18th, 2013: 8 winners will be announced by @SallyEkus and will proceed to the next round
March 19th, 2013: The 8 winners of the last round will tweet 3 promotional ideas for how they intend to promote their book once it is published.
March 20th, 2013: 4 winners from the promotional idea round will be announced by @SallyEkus
March 21st, 2013: The 4 winners of the promotional idea round will tweet their answer to the final question, “Why me? Why am I the person to write this book?” in up to three tweets to #SignMeSal
March 22nd, 2013: Two finalists will be announced by @SallyEkus
March 25th, 2013: @SallyEkus will host a Twitter chat from 1-2pm EST to ask the finalists questions about their concepts and backgrounds. This will also be a chance for the two finalists to ask questions about agent representation and The Lisa Ekus Group, as well as a time for people following the contest to weigh in with their own questions. The finalists should come to the chat prepared to answer questions such as “What does platform mean to me?” and “I want to write this book because…”
March 27th, 2013: One winner will be announced by @SallyEkus
Interested parties should pitch any idea related to food, health, wellness, and cooking. You may be previously published, but you may not be currently represented by another literary agency. The Lisa Ekus Group is looking for fresh voices, new ideas, and untapped talent. “I am looking for someone who can get their ideas across succinctly, in 140 characters or less,” said Sally Ekus. “The Tweet is the new elevator pitch.”
The Lisa Ekus Group is a full-service culinary agency. We provide media training, strategic public relations planning, consulting, and literary agency services to the world of culinary talent. It is our belief that a vibrant culinary industry is the result of many voices, and so we strive to support and promote chefs, cookbook authors, food writers, and photographers.