Special Training

Honing Your Edge
Lisa is available for off-site and multi-person training. She offers hands-on classes for up to six participants and lecture-style training for more than six participants. Special provisions and costs apply.

Detailed information for Honing Your Edge:

• Honing Your Edge – Overview
• Cookbook Publishing 101
• Who We are – Meet the Trainers
• Fees and Registration Information

A la Carte Consultation
Lisa is available for one-on-one media coaching. This “question and answer” style training can take place in-person or by telephone and is billed at an hourly rate of $250/hour. Advance review and analysis of video segments is available.

Satellite Media Tour (SMT) Training
The SMT is an extremely effective means of gaining publicity and secures exposure in a variety of markets simultaneously. The objectives of this training are to:

• Learn to relate directly to the camera
• Learn the structure and flow of an SMT
• Learn how to properly frame an SMT message
• Learn what to expect from the production company (and, how to choose one)
• Learn how to cope with technical issues
• Practice techniques to become a more “bookable” SMT guest
• Review and critique sample SMTs

Becoming a Television Show Host
There are vast differences between hosting and being hosted. The objectives of this training are to:

• Maintain energy when “going it alone”
• Practice techniques for interviewing guests
• Learn how to use transitions effectively
• Learn how to match guest talent with audience interest
• Practice working with more than one guest at a time
• Practice working with “difficult” (nervous, aggressive, loud) guests
• Review previously aired shows, in order to identify and avoid common mistakes

For more information about Special Training, please contact us.