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Culinary Career Development

Professional development is a necessity in any field, especially in the rapidly shifting culinary and publishing worlds. The Lisa Ekus Group offers a wide variety of services that will help you build your career, brand and platform.

CONSULTATIONS

Consider a professional consultation to get individualized career advice. As a veteran of the food and publishing industries, Lisa draws on years of experience to answer your career quandaries, questions and queries. Hourly ($325) ; half and full-day rates and multi-week time packages available upon request.

Topics include:

Career

How much should I be charging for my work? Will a cookbook help advance my career? What sort of projects can I expect to find beyond the kitchen stove? How do I build my brand and platform? What should my next career move be?

Media Interviews

This consultation is a condensed version of Lisa’s nationally-recognized media training course, which helps professionals prepare for television, print, and radio.) Focus areas include: message point delivery, control techniques, recipe selection and breakdown, effective sound bytes and more. Video review and critiquing available. (The media training program covers these topics in-depth; a consultation is a condensed focused  interaction  that can be targeted to specific media opportunities or events.) Schedule a media training to hone your on-camera skills: fine tune your message points and gain camera confidence, whether it’s for YouTube or the Today Show. Consults are available by telephone, video conferencing and  internet communications such as Skype, as well as in-person.

Public Appearances

From time to time, work asks us to step outside our box, to stretch beyond our comfort zone and do something new. Whether it is speaking in front of a group, giving a cooking demonstration, or representing a brand, public appearances require practice and careful planning. In this type of consultation, Lisa helps clients identify and refine message points and anticipate questions; she also offers tips on connecting with the audience, body language, and more.

Publishing & Writing

Many writers dream of publishing a book or cookbook, but are not sure where to begin. Offering literary agency services since the year 2000 with over 250 successful book deals, Lisa demystifies the process for would-be authors. Common topics include: traditional versus independent publishing; blogging and online publishing; the importance of platform; competition; proposal guidelines and development, how to get started.  Also, check out the Cookbook Publishing 101 classes, that include instruction regarding traditional and self-publishing opportunities around the country.

Strategic Career Planning

What should I be doing now to secure work for myself down the road? This consultation covers a broad range of topics, including marketing and public relations, and focuses on the road ahead – on making sure it is as straight and profitable as possible.

Give your culinary career  and yourself the attention they deserve!