Tip # 252: On TV: Never answer a question in one word. Say, "Yes, and…" add a message relevant to your brand or book. "No, and…" works, too.



























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The Lisa Ekus Group LLC, Hatfield, MA 413-247-9325
The Lisa Ekus Group LLC, Hatfield, MA

Site Credits

This site is a joint creative effort by a number of talented and dedicated people:

  • The Staff of The Lisa Ekus Group generated or collected the content and was responsible for applying their extensive knowledge of the publishing and media relations field to ensure the content was impeccably dressed, accurate and informative.

  • Christopher Prouty sat side-by-side with the staff and worked to create their vision of what the site should look like, and set in digital graphics format for the webmaster. Chris also handles IT issues for The Lisa Ekus Group. He owns My Technology Guy, and he may be contacted at www.mytechnologyguy.com or (413) 642-0369.

  • David Julian Xanatos took those graphic files and, along with the rich content generated by the staff, created a fully functioning, self-updatable, robust web presence, and worked very closely with the The Lisa Ekus Group staff to build the site with impeccable attention to detail. David owns Xanatos Enterprises, and may be contacted at xanatos.com or (413) 427-2096.

  • And, last but not least, Jim Scherzi provided all the beautiful photographs that help to make it such a pleasant site to view. Jim has specialized in commercial advertising/food photography for more than 35 years. His award-winning food images reflect his passion for light, composition, and food (of course). Jim owns Scherzi Photography/Visual Taste/Scherzi Video Productions and can be contacted at food@visualtaste.com or 315-455-7976.

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Site Credits


The Lisa Ekus Group LLC, Hatfield, MA 413-247-9325